How do you convince your customers about your products being tasty together with healthy as grains like millets are generally assumed to be healthy but not tasty?
Product development is at the heart of Soulfull’s offerings, and has been a force of growth for the brand. We have developed innovative range of products keeping in mind the developing taste buds of our 21st century customers. Today, many Indians are unaware of the potential of millets and have general myths built in their minds about millets being tasteless. Soulfull leveraged this as an opportunity to use the power of innovation to turn millets into a healthy, convenient and tasty snack. We have introduced product options for every moment in the day. For breakfast, we have offerings through flakes and muesli, if you are missing meals or in-between snacks we have Smoothix, for kids snacks we have our flagship brand, called Ragi Bites, people who like savory products can have Desi Muesli or the masala oats. It’s been a journey, but in 6-7 years we have churned out 20 different products….
Read the complete interview of Prashant Parmeswaran CEO and MD, Soulfull by BW Businesworld