Smart Food Initiative identified several key issues in developing the value chain for Millets and Sorghum in India: Industry workshops, focus groups and a survey with 78 small to medium enterprises (including farmer producer organizations and product manufacturers) were undertaken.
Top challenges included:
- Attracting Investment Funding
- Costs to sell through large retail chains
- Lack of awareness among consumers
- Image of millets as old-fashioned food.
Smart Food Initiative aims to address these issues and strengthen the supply chain through cluster development model (Read more).
Smart Food Initiative aims to bring millets into mainstream to reach the mass market. A range of activities will be used, including:
- Making it as easy and quick as possible to prepare tasty millet dishes. See recipes section – but much more to come; and
- Making it easy to find millet producers and products. Here is the list of Farmer Producer Organizations (FPOs) producing millets and Sorghum in India. New tools are being developed for finding products made from Millets and Sorghum.
- Change the image of millets to something modern and create a buzz around them. A range of campaign work and engaging celebrity chefs will be undertaken.
Some activities to date include:
Engaging Food Service Industry: Smart Food is a catalyst to spread the value and opportunities for Food service to work with millets. We have worked with Government of Karnataka (Organics and Millets Trade Fair) and MS Ramaiah University of Applied Sciences. Some activities include:
- Smart Food Culinary Symposium for chefs and restaurateurs
- Placing smart food in Industrial Canteen Menu
Bringing millets into school feeding programs: Smart Food has collected lessons learnt on the best ways to introduce millets into school meals. We have also piloted to show the student acceptance and nutritional benefits.
Working with Akshaya Patra, approximately 1,500 adolescent school children provided a millet-based mid-day meal. A random sample of 10% of the children given millet-based school lunches showed 50% faster growth than those eating fortified rice based meals. What’s more, the children rated them as at least 4.5 out of five for taste, making millet-based meals not only healthy but appealing as well. (Read more)
Signing of MOA with SMEs to collaborate on Smart Food promotions
Mr. Prashant Parameswaran, Managing Director, Kottaram Agro Foods
Mr. Sridhar Iriventi, Co-founder and Director, GoBhaarati Agro Industries
Mr Vikram Sankaranarayanan, Managing Director, SanLak Agro-Industries
Supporting the government of India: Smart Food has contributed to the government strategies. This include some Government of India initiatives:
- Renamed Millets and Sorghum as Nutricereals (Gazette Notification 10 April, 2018)
- Declared 2018 as a National Year of Millets (Press Note 22 march, 2018)
- Inclusion of Millets in Mid-day meal (DO letter from MHRD 6 September, 2019)
- Leading a global movement to have 2023 declared as the International Year of Millets. (Read more)
Signing of an MOU between ICRISAT and IIMR to jointly coordinate Smart Food initiatives in India.
Smart Food millet efforts in India are coordinated in collaboration with: