Elizaphan Gichangi was a trader in different varieties of cereals at his shop in Embu town. His stock included millets, rice and beans.
From a kilo of pearl millet which Mr Gichangi buys at Sh70 a kilo, he churns out more than 144 small snacks in form of bars which he sells at Sh10 each.
While Mr Gichangi’s innovative idea is fetching him a handsome income, the venture is more than money making investment as it brings the underutilised yet nutritious indigenous crops to the menu of households in rural areas.
Mr Gichangi founded Kieru Foods. He secured a certification from the Kenya Bureau of Standards (Kebs) to process the cereal snacks.
Read the full article in BusinessDaily Africa
