Mani Krishnan, founder and president of Shastha Foods, San Jose, California decided to start this business in 2003. The heart of Shastha’s operations is a 7,000 square foot spotless kitchen with several stone grinders in stainless steel drums, which have been customized to work in rhythm.
“Hands down, our idli and dosa batter are still the most popular and fast selling product line. However, batters like the brown rice dosa, oats dosa, quinoa idli, millet dosa, adai, pesarattu are also doing well,” reveals Mani. He has been given the nod of approval for his vegetable idli batter from his close circle of friends, and it will soon be available in the market. “My future plan is to grow the non-idli dosa batter business; which is primarily millets.”