March 30 2019
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job’s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
Baijiu is strong distilled from grains, which is a traditional alcoholic beverage from China. The Baijiu industry in China is quite fragmented. In 2015, the top ten enterprises were estimated to account for about 10.25% production market share. The majority players in China Baijiu market are Kweichow Moutai Group, Wuliangye, YANGHE, Daohuaxiang, Luzhou Laojiao, Langjiu Group, Gujing Group, Shunxin Holdings, Xinghuacun Fen Chiew Group and Baiyunbian Group etc.
Baijiu can be similar in appearance to vodka, but it has a unique flavor that is not comparable to any other type of spirit .Baijiu is often classified based on three fragrances: Sauce, thick and light etc. in addition, thick-favor type is the major product with 73.16% production market share in 2015. The typical production enterprises of thick -favor baijiu are Wuliangye and Luzhou Laojiao. Kweichow Moutai Group is the key manufacturers to produce sauce-favor types Baijiu.
As for the region consumption, the South West and East China remained the largest market for Baijiu in the China, with 25.08% and 19.89% market share consumption in 2015. Other major consuming regions includeCentral China , North China and North West, which account for 14.51%, 10.49% and 10.75% respectively.
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The downstream consumption of Baijiu market is rigid. We tend to believe the consumption increasing degree will show a slowly rising curve. In the future, the market concentration is become increasingly. Besides, prices gap between different brands will go narrowing gradually. Also, there will be fluctuation in gross margin.
The global Baijiu market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Baijiu volume and value at global level, regional level and company level. From a global perspective, this report represents overall Baijiu market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.
The following manufacturers are covered:
Kweichow Moutai Group
Fen Chiew Group
Segment by Regions
Segment by Type
Segment by Application
Original post on DIGITAL JOURNAL