Supermarket Grocery Supplies Pvt. Ltd.
Fairway Business Park,
Embassy Golf Link, Challaghatta,
Bangalore, Karnataka 560071
BigBasket is an Indian online grocery delivery service.The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers. bigBasket was founded in December 2011 and has its headquarters in Bangalore, India.
BigBasket continues to rapidly scale up its private label portfolio. It launched a new label, GoodDiet, for the health conscious customer a few months back. In fact, healthy foods will be a focus for BigBasket, especially from the private label perspective. “Our data shows that people are interested in the ingredients that go into a food product. We know that customers zoom in on labels,” says Hari. The GoodDiet range is mainly superfoods like quinoa, black rice, buckwheat, chia seeds and organic amaranth.
Online grocer BigBasket has completed the acquisition of three ventures, several months after raising $300 million from Alibaba and other investors. BigBasket has acquired 100% stake in milk delivery startups RainCan and Morning Cart and a controlling stake in smart vending machines startup Kwik24. This move marks the company’s foray into milk delivery and omnichannel grocery delivery.
Online supermarket bigbasket has started a campaign through ImpactGuru.com to raise funds for providing nutritious meals to families affected by the Covid-19 lockdown. Through the campaign, bigbasket is looking at raising ₹30 lakh to feed the families affected. ImpactGuru has waived off its platform fees for this fundraiser, the company said in a statement.