Registered as charitable trust in 2005, Kheti Virasat Mission is a pioneer in the ‘Organic Movement’ in Punjab. Based at Jaitu, the trust initially focused on the farming community, and started ‘Mission Natural Farming’; keeping in mind the need to work on three essentials- Health, Environment and Safe food.
The trust strives to bridge the gap between various stakeholders- farmers, consumers, experts, academicians, youngsters, women and commoners; providing them with a platform to interact, discuss, guide and serve each other.
The outlets, called Kudrati Kisan Haats, are run every week in cities like Abohar, Faridkot, Jalandhar, Bathinda, Ludhiana, Batala, Gurdaspur, Muktsar, Barnala, Kotkapura, Sangrur and Amritsar. At the Kudrati Kisan Haats farmers would bring their produce, and consumers would directly buy from them.
“This entire category of food grains vanished from Punjab due to the support price system of the government. After many years, over 50 farmers are now growing Raagi, Bajra, Kangni, Kodra and Jowar again in their field. [We] helped change the narrative of state agriculture to recognise the harmful effects of pesticides, and to focus on sustainable and regenerative farming (Nanak Kheti),” says an in-house document issued by KVM.